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Paid Media Strategy

Using Paid Media Strategies is the equivalent of using a fast pass at Disney-it gets you there faster.

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Our Performance Marketing Approach (Paid Media Strategy)

Step 1: Establish your campaign goal.

First of all, you have to understand which is your campaign goal. For example, do you want to acquire leads, traffic, likes, sales? It's good to be specific about your goal to structure your campaign—for example, generating brand awareness or selling products and setting goals before launch is the first step in performance marketing. Your campaign goals determine where your ads are shown, whom they're shown, other factors vital to success.   The most popular marketing goals are sales, leads, engagement, brand awareness, remarketing.

Step 1: Establish your campaign goal. image
Step 2: Choose your digital channel(s) image
Step 2: Choose your digital channel(s)

It is wise to diversify the channels you use in performance marketing rather than focusing exclusively on one track. It helps spread campaign exposure and reach, broadening the chances for success. So it's affiliate marketing, native advertising, or social media platforms. Look for channels specializing in your conversion type and where you are most likely to find your target audience.

Step 3: Create and launch the campaign

Now it's time to act! After you decide your goal and target audience, you have to craft creatives and copies to attract this audience! NOT! The most critical stage that plenty of agencies and marketers forget is analyzing your audience, identifying their traits, and understanding their desires, such as their pain points. Why is this crucial? Βased on insights copies and creatives that focus on audience's traits will increase the performance of an ad by more than 60%!

Step 3: Create and launch the campaign image
Step 4: Technical Requirements image
Step 4: Technical Requirements

  The technical aspect of a campaign, such as ad sizes, ad interest, ad placement, ad optimize creatives, headlines, description, clear CTA, target URL, and many more!  

Step 5. Ready To launch-Tracking

The actual performance strategy starts to run when we have accurate data and a proper tracking system! Last but not least, create a specific UTM( Unique-Tracking-Number) to know who is your best ad set and which is your best ad ( find details on analytics)!   Depends on the industry, target audience, we create a tailor-made strategy focus on your goals!  

Step 5. Ready To launch-Tracking image
Benefits of Performance Marketing image
Benefits of Performance Marketing

Performance marketing focuses on tracking and attribution, which gives marketers much more control over their budget and ROI Here are the top 3 reasons why performance marketing is the new marketing: - Easy-to-track performance: Performance marketing campaigns set up with the express purpose of tracking and measuring. With the help of various data analytics! - Low risk: We know exactly what happens with our performance campaigns at every stage. Based on data analysis, we can find out what we can improve and optimize our campaign! - ROI-focused: Performance marketing target by ROI, so the focus is always on the end goal of improving performance. This ensures that performance campaigns are continually moving towards better results, which helps uplift the brand across all metrics and boost leads and sales.

Step 1: Establish your campaign goal.

First of all, you have to understand which is your campaign goal. For example, do you want to acquire leads, traffic, likes, sales? It's good to be specific about your goal to structure your campaign—for example, generating brand awareness or selling products and setting goals before launch is the first step in performance marketing. Your campaign goals determine where your ads are shown, whom they're shown, other factors vital to success.   The most popular marketing goals are sales, leads, engagement, brand awareness, remarketing.

Step 1: Establish your campaign goal. image
Step 2: Choose your digital channel(s)

It is wise to diversify the channels you use in performance marketing rather than focusing exclusively on one track. It helps spread campaign exposure and reach, broadening the chances for success. So it's affiliate marketing, native advertising, or social media platforms. Look for channels specializing in your conversion type and where you are most likely to find your target audience.

Step 2: Choose your digital channel(s) image
Step 3: Create and launch the campaign

Now it's time to act! After you decide your goal and target audience, you have to craft creatives and copies to attract this audience! NOT! The most critical stage that plenty of agencies and marketers forget is analyzing your audience, identifying their traits, and understanding their desires, such as their pain points. Why is this crucial? Βased on insights copies and creatives that focus on audience's traits will increase the performance of an ad by more than 60%!

Step 3: Create and launch the campaign image
Step 4: Technical Requirements

  The technical aspect of a campaign, such as ad sizes, ad interest, ad placement, ad optimize creatives, headlines, description, clear CTA, target URL, and many more!  

Step 4: Technical Requirements image
Step 5. Ready To launch-Tracking

The actual performance strategy starts to run when we have accurate data and a proper tracking system! Last but not least, create a specific UTM( Unique-Tracking-Number) to know who is your best ad set and which is your best ad ( find details on analytics)!   Depends on the industry, target audience, we create a tailor-made strategy focus on your goals!  

Step 5. Ready To launch-Tracking image
Benefits of Performance Marketing

Performance marketing focuses on tracking and attribution, which gives marketers much more control over their budget and ROI Here are the top 3 reasons why performance marketing is the new marketing: - Easy-to-track performance: Performance marketing campaigns set up with the express purpose of tracking and measuring. With the help of various data analytics! - Low risk: We know exactly what happens with our performance campaigns at every stage. Based on data analysis, we can find out what we can improve and optimize our campaign! - ROI-focused: Performance marketing target by ROI, so the focus is always on the end goal of improving performance. This ensures that performance campaigns are continually moving towards better results, which helps uplift the brand across all metrics and boost leads and sales.

Benefits of Performance Marketing image

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