Download our Free EBOOK

Inbound Marketing

Inbound Μarketing is a new business methodology to find, attract, engage high-quality leads for your business. The structure of this process is to create valuable content and—tailor-made experiences for your target audience.

Let's Grow Together!
Explore

VIABLE Way

Attract

Attracting prospective leads is the first stage of the Inbound Marketing methodology. It's very crucial here to be present where your prospect is. To do that, you have to deeply understand your buyer persona and their customer journey thoroughly. The next step is to organize and create valuable content to provide them with proper placement via SEO, blogging, email marketing and social media marketing at the right time.

Attract image
Engage image
Engage

Once you attract exemplary visitors to the site, the goal is to convert them into leads by obtaining their contact information (Form GDPR Compliant) on a landing page. In order to receive this extremely valuable information from them, they need to get something in return, so it’s a win-win situation. Here is where you should deliver them high-quality and premium content that is targeting to offer value and aid in their decision-making journey. This content offers the information they are looking for while providing you, the marketer, with their contact information to market them effectively in the future.

Close

The stage where leads convert into customers. The close stage uses specific marketing tools, including email marketing, marketing automation, lead nurturing, social media monitoring, and tailor-made ads. By utilizing those tools, we ensure that the proper leads are handed to sales at the right time (if you are a B2B business), so they can connect with the prospect and close the deal. If you are a B2C business, you are using these channels to educate your audience to a point where they are ready to purchase.

Close image
Delight image
Delight

Inbound marketing revolves around providing remarkable content to both your leads and your customers. Based on that, even after a lead becomes a customer, they must still be engaged through dynamic content, social media, and trigger marketing. Our main goal of delighting customers is to solve their issues, conflicts, barriers and turn them into promoters of your business. You always need to think about the customer because they can be the most prominent advocates of your brand or the most significant detractors.

Attract

Attracting prospective leads is the first stage of the Inbound Marketing methodology. It's very crucial here to be present where your prospect is. To do that, you have to deeply understand your buyer persona and their customer journey thoroughly. The next step is to organize and create valuable content to provide them with proper placement via SEO, blogging, email marketing and social media marketing at the right time.

Attract image
Engage

Once you attract exemplary visitors to the site, the goal is to convert them into leads by obtaining their contact information (Form GDPR Compliant) on a landing page. In order to receive this extremely valuable information from them, they need to get something in return, so it’s a win-win situation. Here is where you should deliver them high-quality and premium content that is targeting to offer value and aid in their decision-making journey. This content offers the information they are looking for while providing you, the marketer, with their contact information to market them effectively in the future.

Engage image
Close

The stage where leads convert into customers. The close stage uses specific marketing tools, including email marketing, marketing automation, lead nurturing, social media monitoring, and tailor-made ads. By utilizing those tools, we ensure that the proper leads are handed to sales at the right time (if you are a B2B business), so they can connect with the prospect and close the deal. If you are a B2C business, you are using these channels to educate your audience to a point where they are ready to purchase.

Close image
Delight

Inbound marketing revolves around providing remarkable content to both your leads and your customers. Based on that, even after a lead becomes a customer, they must still be engaged through dynamic content, social media, and trigger marketing. Our main goal of delighting customers is to solve their issues, conflicts, barriers and turn them into promoters of your business. You always need to think about the customer because they can be the most prominent advocates of your brand or the most significant detractors.

Delight image

Get in touch