Download our Free EBOOK

Content is King

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Explore

Viable Content Methodology

SMART GOAL

A smart goal is an acronym that comes from (Specific, Measurable, Achievable, Realistic, and Timely). So which is the specific goal that you create content?  Which will be the estimated results, and which metrics will you have to measure your efficiency( KPIs)? Is this goal achievable based on the resources that you have? How realistic can this goal be? Which is the timeframe that you have to achieve your estimated results? All of those answers we will ask our clients before we start doing anything.

SMART GOAL image
2.Who is your audience? image
2.Who is your audience?

To have a successful content marketing plan, it's principal to understand your target audience (customer persona). A customer persona (also known as a buyer persona) is a semi-fictional archetype representing the critical traits of a segment of your target audience related to the data you've acquired from user research and definitely web analytics. This process gives you insight into your prospective customers' thoughts, concerns, and daily routine as they weigh potential options that address the problem they want to solve.

3.Run a content audit

Content audit keeps track of your content, including blog posts, social media posts, videos, events, and web pages, and analyzes how they impact the audience. Additionally, they can provide insights into improving underperforming content so you know how to update your posts for higher conversion rates properly.

3.Run a content audit image
4.Decision-Making Process image
4.Decision-Making Process

There are plenty of options for content you can create. So many options, but you have to choose based on your content audit which is the best fit for your smart goals that we mentioned before.

SMART GOAL

A smart goal is an acronym that comes from (Specific, Measurable, Achievable, Realistic, and Timely). So which is the specific goal that you create content?  Which will be the estimated results, and which metrics will you have to measure your efficiency( KPIs)? Is this goal achievable based on the resources that you have? How realistic can this goal be? Which is the timeframe that you have to achieve your estimated results? All of those answers we will ask our clients before we start doing anything.

SMART GOAL image
2.Who is your audience?

To have a successful content marketing plan, it's principal to understand your target audience (customer persona). A customer persona (also known as a buyer persona) is a semi-fictional archetype representing the critical traits of a segment of your target audience related to the data you've acquired from user research and definitely web analytics. This process gives you insight into your prospective customers' thoughts, concerns, and daily routine as they weigh potential options that address the problem they want to solve.

2.Who is your audience? image
3.Run a content audit

Content audit keeps track of your content, including blog posts, social media posts, videos, events, and web pages, and analyzes how they impact the audience. Additionally, they can provide insights into improving underperforming content so you know how to update your posts for higher conversion rates properly.

3.Run a content audit image
4.Decision-Making Process

There are plenty of options for content you can create. So many options, but you have to choose based on your content audit which is the best fit for your smart goals that we mentioned before.

4.Decision-Making Process image

Our Content Marketing Project

Get in touch